Get Started Program Starts: Winter 2010 Apply now Stay Connected Attend a webinar: Dec. 1 Get e-mail updates Contact us: 206-685-8936 E-mail Learn More View an on-demand information session This slidecast requires Flash Player Download a program overview Instructor Ben Straley is listed as #17 in Seattle Business Monthly article "Top 25 Innovators and Entrepreneurs" Listen to an interview with instructor Ben Straley (MP3)

Explore the business uses of online marketing such as search engine optimization (SEO), email, blogs, pay-per-click campaigns, web banners, and virtual communities. Learn to develop marketing plans around these strategies and make the business case for online marketing campaigns. Explore the use of user-generated media, data-driven decision-making, and performance measurement. Focus on how to fulfill your marketing goals, build your brand online, and increase your ROI.

What the Program Covers

• Online marketing plan development
• Keys to online marketing campaign success
• Performance analysis, measurement, and assessment
• Effective communication about your product or service

Benefits

You will build a solid understanding of the business reasons for using online marketing principles, strategies, and performance metrics and increase your ability to utilize emerging technology.

Who Should Apply

Level: Experienced

• Marketing professionals interested in increasing effectiveness of online marketing
• Business management professionals interested in increasing effectiveness of online marketing
• Other types of professionals who want a strategic overview of online interactive marketing
• Those responsible for making the business case for investing in related activities

If you have questions about your eligibility for this program, give us a call at 888-469-6499.

Related Programs

• Business Development
• Editing
• Marketing Management
• Project Management
• Project Management (online)
• Public Relations
• Technical Writing and Editing